Kerala Agricultural University Central Library catalog

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Kapur, S K

Marketing management: fundamentals and practices - New Delhi Oxford & IBH Publishing 2009 - xii, 415p.

English

ISBN: 9788120417380

Subjects--Topical Terms:
Marketing philosophy
Marketing environment
Strategic planning
Market segmentation
Market demand

Dewey Class. No.: 658.802 / KAP/MA

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