Kerala Agricultural University Central Library catalog

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Payne, Admian

Essence of services marketing - 1 - New Delhi Prentice-Hall of India Private Limited 1995 - 252

ISBN: 81 203 0914 6

Subjects--Topical Terms:
developing an effective service mission
marketing plans
Service masrketing

Dewey Class. No.: 658 .8 / PAY/ES

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