Keller, Kevin Lane
Strategic Brand Management : Building, Measuring, and Managing Brand Equity - 3 - New Delhi Pearson Education 2008 - 714
9788131719770
Brand Equity
Brand positioning
658.827 / KEL/ST
Strategic Brand Management : Building, Measuring, and Managing Brand Equity - 3 - New Delhi Pearson Education 2008 - 714
9788131719770
Brand Equity
Brand positioning
658.827 / KEL/ST