Kerala Agricultural University Central Library catalog

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Shimp, Terence A

Advertising and promotion An IMC Approach - 1st - New Delhi Cengage Learning 2007 - 650

ISBN: 8131503887 978-81-315-0366-1

Subjects--Topical Terms:
Fundamental Marcon Decision

Dewey Class. No.: 659.1 / SHI/AD

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