Kerala Agricultural University Central Library catalog

Normal view MARC view ISBD view

Kotler P

Marketing management : analysis, planning, aqnd control - 4th Ed. - New Delhi Prentice-hall of India Pvt Ltd 1981 - 722 Pages

Subjects--Topical Terms:
advertising decisions
Commerce
compectitive marketing
consumer markets
sales promotion
targeting

Dewey Class. No.: 380.1 / KOT/MA

Print
Add to your cart (remove)
Save record
More searches