Market segmentation: using niche marketing to exploit new markets (Record no. 149634)

000 -LEADER
fixed length control field 00370nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161229s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8170941628
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 WEI/MA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Weinstein, Art
245 ## - TITLE STATEMENT
Title Market segmentation: using niche marketing to exploit new markets
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Vision Books
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 1994
300 ## - PHYSICAL DESCRIPTION
Extent xiv,295
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books (General)
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type Public note
        KAU Central Library, Thrissur KAU Central Library, Thrissur 2016-12-29 170.00 658.8 WEI/MA 900943 2016-12-29 2016-12-29 Books (General) Book transferred from CCBM Library ,Acc.No:4718
Kerala Agricultural University Central Library
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