000 -LEADER |
fixed length control field |
00402nam a2200157Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
161229s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8120304845 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 LUC/MA |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Luck, David J |
245 ## - TITLE STATEMENT |
Title |
Marketing research |
250 ## - EDITION STATEMENT |
Edition statement |
7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Name of publisher, distributor, etc. |
Prentice Hall Of India Private Limited |
Place of publication, distribution, etc. |
New Delhi |
Date of publication, distribution, etc. |
1987 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi,683 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Rubin,Ronald S |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books (General) |