Advertising theory and practice (Record no. 149811)

000 -LEADER
fixed length control field 00435nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161229s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8185386633
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 SAN/AD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sandage, C H
245 ## - TITLE STATEMENT
Title Advertising theory and practice
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. All India Traveller Bookseller
Place of publication, distribution, etc. Delhi
Date of publication, distribution, etc. 1991
300 ## - PHYSICAL DESCRIPTION
Extent xv,509
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Fryburger, Vernon
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rotzoll, Kim
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books (General)
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type Public note
        KAU Central Library, Thrissur KAU Central Library, Thrissur 2016-12-29 90.00 659.1 SAN/AD 901120 2016-12-29 2016-12-29 Books (General) Book transferred from CCBM Library ,Acc.No:3718
Kerala Agricultural University Central Library
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