| 000 -LEADER |
|---|
| fixed length control field |
00382nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
161229s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8170243386 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 SUD/AD |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sudhakar Reddy, K |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising management: (media management and audience behaviour) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Ashish publishing house |
| Place of publication, distribution, etc. |
New Delhi |
| Date of publication, distribution, etc. |
1990 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 148 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books (General) |
