Competitive marketing: a strategic approach (Record no. 151345)

000 -LEADER
fixed length control field 00335nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161229s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0046582657
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 JOH/CO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name John O'Shaughnessy
245 ## - TITLE STATEMENT
Title Competitive marketing: a strategic approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. ELBS
Place of publication, distribution, etc. London
Date of publication, distribution, etc. 1984
300 ## - PHYSICAL DESCRIPTION
Extent 372
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books (General)
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type Public note
    Damaged   KAU Central Library, Thrissur KAU Central Library, Thrissur 2016-12-29 0.00 658.8 JOH/CO 902654 2016-12-29 2016-12-29 Books (General) Book transferred from CCBM Library ,Acc.No:4995
Kerala Agricultural University Central Library
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E-mail: librarian@kau.in
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