Tools and services for m-extension: problems and prospects (Record no. 154717)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 05452nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220528140207.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220528b ||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 630.71 |
| Item number | NAG/TO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nagam Kusuma Kumari |
| 245 ## - TITLE STATEMENT | |
| Title | Tools and services for m-extension: problems and prospects |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Vellanikkara |
| Name of publisher, distributor, etc. | Department of Agricultural Extension, College of Horticulture |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 90 pages |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | MSc |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Information and Communication Technology (ICT) has now become an integral part of the development process. Mobile phones added speed to the ICT revolution by converging the services to create, store, access and share information anytime and anywhere making them all-in-one magical device. It has become such an integral part of everyday life that it estimated 7 billion subscriptions (International Telecommunication Union, 2016) i.e. 95 per cent of the world’s population. Rapid growth of mobile telephony and the development of mobile phone applications offer services to users that extend well beyond voice and text communications, which can effectively be utilized by the extension personnel for information dissemination and transfer of technology. Utilizing such new applications and services on mobile phones helps the extension personnel for speedy, accurate and timely supply of information to the farmers in various aspects related to agriculture and allied sectors. The present study attempted to analyse the awareness, extent of knowledge, extent of utilization and satisfaction of extension personnel on m-tools. It also explored the constraints perceived by the agricultural extension personnel in using m-tools and formulated strategies for effective m-extension in Kerala. The study was conducted among 150 agricultural extension personnel selected randomly from five districts; which were selected from five agro-climatic zones of Kerala. Data were collected by using pre tested-structured interview schedule. Contemporary mobile apps in agriculture suited to Indian conditions were identified based on ratings, and after downloading them, they were analysed for its contents on the specific information provided by them. Accordingly they were catalogued. The personal profile of the agricultural extension personnel revealed that 53.3 per cent were under middle age category ranging from 35-45 years. It was found that a greater proportion (63.3%) of the respondents were female. With regards to their educational status, more than half (56%) of them possessed a degree as their basic education whereas with reference to agricultural education, 32 per cent had done a certificate course in agriculture followed by 31.3 per cent with B.Sc. (Ag/Horti) graduation. Exactly 31.4 per cent of them had more than 15 years of experience as extension personnel in the State Department of Agriculture. In case of adopting new technologies majority (40%) of the extension personnel were found as imitators, which revealed that they preferred to take their own time to adopt new technologies. Majority of the extension personnel showed medium level of attitude towards m-tools (77.4%) and medium level of occupational commitment (71.3%). The ICT profile of the extension personnel revealed that 64.7 per cent of them had not attended any e-literacy training programmes whereas cent per cent had not attended mliteracy trainings. Mobile phone was the most frequently used gadget as it was owned by cent per cent of the extension personnel. Internet connectivity was good and sufficient for accessing various m-tools which secured a mean score of 3.54. Most (84%) of the extension personnel were aware of Kisan Call Centre when compared to other m-tools. In case of extent of utilisation, most of the respondents were not making use of m-tools but those who were making use of them showed a good satisfaction level. Among the constraints perceived by the extension personnel in using m-tools, unavailability of user friendly m-apps in Malayalam language was identified as the major constraint followed by non-availability of mobile phone networks in rural areas, lack of exposure to m-education among extension personnel, low level of e-readiness by the extension personnel/organizations and so on. Majority (82%) of the extension personnel opined that m-apps were necessary for effective extension work and the information required by them through m-tools comprised of information on pest and disease identification and control measures, location specific weather and marketing aspects, availability of quality inputs and so on. In order to facilitate effective m-extension in Kerala, there is urgent necessity for organising e-literacy and m-literacy training programmes. Similarly there is a need to modify the G.O. No. 14409/R2/2011/P& ARD which stated a restriction on the use of mobile phone in work place. Mobile voice messages to language minorities focus on developing user friendly apps in Malayalam, providing official smart phones to extension personnel, exposure of extension personnel on m-education and policy level decisions to make the agricultural extension organisations e-ready are some of the strategies to be considered for effective mextension in Kerala. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Agricultural Extension |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sakeer Husain A (Guide) |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://krishikosh.egranth.ac.in/handle/1/5810156647 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Theses |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Reference Book | KAU Central Library, Thrissur | KAU Central Library, Thrissur | Theses | 2017-02-09 | 630.71 NAG/TO | 173803 | 2017-02-09 | 2017-02-09 | Theses |