000 -LEADER |
fixed length control field |
00634nam a22002417a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9789332518278 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
KOT/MA |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip |
245 ## - TITLE STATEMENT |
Title |
Marketing for hospitality and tourism |
250 ## - EDITION STATEMENT |
Edition statement |
6 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Noida |
Name of publisher, distributor, etc |
Pearson India Education Services Pvt. Ltd. |
Date of publication, distribution, etc |
2014 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
629 |
546 ## - LANGUAGE |
Language note |
English |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Hospitality and Tourism Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing Environment |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Internal Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Professional Sales |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Destination Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bowen, John T |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Makens, James C |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books (General) |