| 000 -LEADER |
|---|
| fixed length control field |
01513nam a22001697a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
380.141 |
| Item number |
ASW/EF |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aswini Subramanian |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Effectiveness of marketing mix in meat products of India Ltd. in Ernakulam district |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Vellanikkara |
| Name of publisher, distributor, etc |
College of Co-operation Banking and Management |
| Date of publication, distribution, etc |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
97p |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
MBA |
| 520 3# - SUMMARY, ETC. |
|---|
| Abstract |
The marketing mix is an integral tool in building an effective marketing strategy and implementing it with tactics. The marketing mix includes an assessment of the roles of the product, place and promotion which play an overall approach to marketing. Hence the research entitled Effectiveness of marketing mix in MEAT PRODUCTS OF INDIA ltd. in Ernakulam district, preliminary aims to explore the effectiveness of marketing mix. The primary data collected from 150 customers and 15 retailers constituted the sample size of the study i.e. 165. The previous chapter dealt with the detailed analysis of results derived from the primary data. This chapter covers the summary of findings and conclusions of the study. The major findings from the analysis of effectiveness of marketing mix of Meat Products of India are grouped into three categories socio economic characteristics of the respondents, customer’s perception on products of MPI and dealers’ perception on products of MPI. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Agribusiness Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Manoj, P D (Guide) |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://krishikosh.egranth.ac.in/handle/1/5810143186 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Theses |
