Analysis of marketing management practices of cosmetic products in Oushadhi (Record no. 158354)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03273nam a22001697a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 380.141 |
| Item number | ASW/AN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aswini V S |
| 245 ## - TITLE STATEMENT | |
| Title | Analysis of marketing management practices of cosmetic products in Oushadhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Vellanikkara |
| Name of publisher, distributor, etc | College of Co-operation, Banking and Management |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 66p |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | MBA |
| 520 3# - SUMMARY, ETC. | |
| Abstract | Oushadhi or Pharmaceutical Corporation (Indian Medicines) Kerala Ltd is an Ayurveda medicine manufacturing company situated in Kuttanellur, in Thrissur city of Kerala state. It is a 100% Government of Kerala owned company and produces around 450 formulations. Marketing is simplistically defined as ‘Putting the right product in the right place, at the right place, at the right time. The use of a marketing mix is an excellent way to help ensure that ‘putting the right product in the right place .It is a crucial tool to help understand what the product or service can offer and how to plan for successful product offering. The marketing mix is most commonly executed through the 4 P’s of marketing: Price, Product, Promotion, and Place. The product is either a tangible good or an intangible service that is seem to meet a specific customer need or demand. All products follow a logical product life cycle and it is vital for marketers to understand and plan for the various stages and their unique challenges. It is key to understand those problems that the product is attempting to solve. In price the actual amount the end user is expected to pay for a product. If a product is priced higher or lower than its perceived value, then it will not sell. This is why it is imperative to understand how a customer sees what they are selling. If a product has little value in the eyes of the consumer, then it may need to be affected by distribution, costs and markup and how competitors price a rival product. In promotion may include advertising, sales promotions, special offers and public relations. It is just the communication aspect of the entire marketing function. In place the distribution is a key element of placement. The placement strategy will help assess what channel is the most suited to a product and how the product is accessed by the end user also needs to compliment the rest of the product strategy. The study was mainly conducted to know about marketing management practices of cosmetic products in Oushadhi. The study was conducted among the customers of Oushadhi in Thrissur, dealers of Oushadhi and the marketing department in Oushadhi. The study was based on primary and secondary data. The primary data were collected by conducting a survey using structured interview schedule. The secondary data were collected from various publications, records and website of the company. The survey was conducted among 60 consumers in Thrissur Corporation and 10 dealers from the Thrissur district. The data analysis was done using statistical tools like index and Percentage. Customer satisfaction is assessed by taking consumer satisfaction index (CSI) for the products they are currently using. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Agribusiness Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Smitha Baby (Guide) |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://krishikosh.egranth.ac.in/handle/1/5810143156 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Theses |
| Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Reference Book | KAU Central Library, Thrissur | KAU Central Library, Thrissur | Theses | 2018-02-07 | 380.141 ASW/AN | 174144 | 2018-02-07 | Theses |