Effectiveness of marketing mix in nirapara curry powder (Record no. 158367)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01326nam a22001697a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 380.141 |
| Item number | ANU/EF |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Anumol George |
| 245 ## - TITLE STATEMENT | |
| Title | Effectiveness of marketing mix in nirapara curry powder |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Vellanikkara |
| Name of publisher, distributor, etc | College of Co-operation, Banking and Management |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 80p |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | MBA |
| 520 3# - SUMMARY, ETC. | |
| Abstract | The present study entitled “Effectiveness of marketing mix in Nirapara curry powder” was conducted in five divisions of Thrissur Corporation. The objectives of the study were to explore the effectiveness of marketing mix of Nirapara curry powder and to delineate strength and weakness of the marketing mix used and suggest improvements. The total sample size comprised of 100 consumers and 10 retailers. From the Thrissur Corporation, five divisions were randomly selected and from each division two retail shops selling this brand were purposively selected. Thus, from each retail shop 10 consumers were randomly selected, making a total sample size of 100. Thereafter the data were coded, analysed and interpreted using index method and descriptive statistics. 6.1.1 Findings based on customer’s interview schedule |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Agribusiness Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Anil Kuruvila (Guide) |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://krishikosh.egranth.ac.in/handle/1/5810143102 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Theses |
| Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Reference Book | KAU Central Library, Thrissur | KAU Central Library, Thrissur | Theses | 2018-02-12 | 380.141 ANU/EF | 174138 | 2018-02-12 | Theses |