Marketing management (Record no. 160364)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00592nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT/MA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson India Education Services |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 756-G10p. |
| 546 ## - LANGUAGE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Capturing Marketing Insights |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Connecting with Customers |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Building Strong Brands |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Creating Value |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kelvin Lane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books (General) |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | KAU Central Library, Thrissur | KAU Central Library, Thrissur | General | 2018-05-16 | 959.00 | 8 | 6 | 658.8 KOT/MA | 228221 | 2022-12-23 | 2022-12-23 | Books (General) | ||||
| General | KAU Central Library, Thrissur | KAU Central Library, Thrissur | General | 2018-05-16 | 959.00 | 9 | 5 | 658.8 KOT/MA | 228220 | 2022-10-25 | 2022-10-25 | Books (General) | ||||
| General | KAU Central Library, Thrissur | KAU Central Library, Thrissur | General | 2018-05-16 | 959.00 | 6 | 658.8 KOT/MA | 228219 | 2019-05-14 | 2019-04-27 | Books (General) | |||||
| General | KAU Central Library, Thrissur | KAU Central Library, Thrissur | General | 2019-05-28 | 999.00 | 5 | 3 | 658.8 KOT/MA | 228845 | 2024-03-02 | 2024-03-02 | Books (General) | ||||
| General | KAU Central Library, Thrissur | KAU Central Library, Thrissur | General | 2021-07-22 | 950.00 | 1 | 1 | 658.8 KOT/MA | 231220 | 2023-06-16 | 2023-06-16 | Books (General) | ||||
| General | KAU Central Library, Thrissur | KAU Central Library, Thrissur | General | 2021-07-23 | 950.00 | 2 | 658.8 KOT/MA | 231160 | 2024-03-04 | 2024-03-04 | Books (General) |