| 000 -LEADER |
|---|
| fixed length control field |
00895nam a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789332587106 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
PRA/MA |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing management: |
| Remainder of title |
Indian cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Noida |
| Name of publisher, distributor, etc |
Pearson India Education Services Pvt. Ltd, |
| Date of publication, distribution, etc |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
E.7p. |
| 546 ## - LANGUAGE |
|---|
| Language note |
English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MTR foods |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer value |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Explored created communicated & delivered |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer layalty |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Starbucks India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Facebook |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Designing and managing services |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Prachi Gupta |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ashita Aggarwal |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hufrish Majra |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Isaac Jacob |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Varsha Jain |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Radha Krishna, G |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ritu Narang |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shanthi Venkatesh |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Suresh Paul A |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Susobhan Goswami eds. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books (General) |
