| 000 -LEADER |
|---|
| fixed length control field |
00431nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-81-8484-182-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 MUK/ST |
| Item number |
15751 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
BHATIA MUKESH |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
STRATEGIC BRAND MANAGEMENT |
| Remainder of title |
PROCESS OF GROWING AND STRENGTHENING BRANDS |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
NEW DELHI |
| Name of publisher, distributor, etc. |
REGAL PUBLICATIONS |
| Date of publication, distribution, etc. |
2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
444 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BRAND MANAGEMENT,BRAND VALUATION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Reference Book |
