Marketing management : analysis, planning, implementation and control (Record no. 179973)

000 -LEADER
fixed length control field 00536nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140306s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120308778
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT/MA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotter, Philip
245 ## - TITLE STATEMENT
Title Marketing management : analysis, planning, implementation and control
250 ## - EDITION STATEMENT
Edition statement 8
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice-Hall of India Private Limited
Date of publication, distribution, etc. 1994
300 ## - PHYSICAL DESCRIPTION
Extent 801
365 ## - TRADE PRICE
Price amount Rs. 250
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing strategies
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books (General)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Total Checkouts Full call number Date last seen Date checked out Price effective from Koha item type Total Renewals
          College of Co-operation, Banking & Management Library, Vellanikkara College of Co-operation, Banking & Management Library, Vellanikkara 2004-05-02 250.00 5 658.8 KOT/MA 2019-05-06 2019-05-06 2014-03-22 Books (General)  
          College of Co-operation, Banking & Management Library, Vellanikkara College of Co-operation, Banking & Management Library, Vellanikkara 2004-05-02 250.00 4 658.8 KOT/MA 2019-05-06 2019-05-06 2014-03-22 Books (General) 1
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