| 000 -LEADER |
|---|
| fixed length control field |
00537nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140306s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0 7494 2013 8 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658 .45 |
| Item number |
SMI/ST |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berry, Chris |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Strategic marketing communications : new ways to build and integrate communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
London |
| Name of publisher, distributor, etc. |
Kogan Page Limited |
| Date of publication, distribution, etc. |
1997 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
290 |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
U.K.P.19.95 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing communications |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
strategy |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, Paul |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books (General) |
