| 000 -LEADER |
|---|
| fixed length control field |
00426nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140306s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0074517805 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
MAN/AD |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Manendra, Mohan |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising management concepts and cases |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
415 |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
Rs.75 |
| 400 ## - SERIES STATEMENT/ADDED ENTRY--PERSONAL NAME [OBSOLETE, CAN/MARC], [LOCAL, USA] |
|---|
| Numeration |
Tata Mc Graw -Hill Publishing Company Limited |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
1989 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books (General) |
