Art and science of T V advertising (Record no. 185471)

000 -LEADER
fixed length control field 00453nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140306s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81 7493 098 7
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659 .1
Item number CHU/ART
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chunawalla, S A
245 ## - TITLE STATEMENT
Title Art and science of T V advertising
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Bombay
Name of publisher, distributor, etc. Himalaya Publishing House
Date of publication, distribution, etc. 1995
300 ## - PHYSICAL DESCRIPTION
Extent 258
365 ## - TRADE PRICE
Price amount Rs .750
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mechanic selection
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books (General)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Full call number Date last seen Price effective from Koha item type
          College of Co-operation, Banking & Management Library, Vellanikkara College of Co-operation, Banking & Management Library, Vellanikkara 2004-10-03 750.00 659 .1 CHU/ART 2014-03-22 2014-03-22 Books (General)
Kerala Agricultural University Central Library
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