Marketing (Record no. 185484)

000 -LEADER
fixed length control field 00451nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140306s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0 398 47208 3
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658 .8
Item number SKI/MA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Skinner, Steven J
245 ## - TITLE STATEMENT
Title Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. Houghton Mifflin Company
Date of publication, distribution, etc.
300 ## - PHYSICAL DESCRIPTION
Extent 685
365 ## - TRADE PRICE
Price amount U.S.D.46.36
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Analysis for marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element product decisions
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books (General)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Full call number Date last seen Price effective from Koha item type
          College of Co-operation, Banking & Management Library, Vellanikkara College of Co-operation, Banking & Management Library, Vellanikkara 2004-10-03 0.00 658 .8 SKI/MA 2014-03-22 2014-03-22 Books (General)
Kerala Agricultural University Central Library
Thrissur-(Dt.), Kerala Pin:- 680656, India
Ph : (+91)(487) 2372219
E-mail: librarian@kau.in
Website: http://library.kau.in/