Twenty four brand mantras : finding place in the hearts and minds of consumers (Record no. 185960)

000 -LEADER
fixed length control field 00480nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140306s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number JAG/TW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jayadeep, Kapoor
245 ## - TITLE STATEMENT
Title Twenty four brand mantras : finding place in the hearts and minds of consumers
300 ## - PHYSICAL DESCRIPTION
Extent 111
365 ## - TRADE PRICE
Price amount Rs.150
400 ## - SERIES STATEMENT/ADDED ENTRY--PERSONAL NAME [OBSOLETE, CAN/MARC], [LOCAL, USA]
Numeration Response books
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title 2004
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer relations
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books (General)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Cost, normal purchase price Full call number Date last seen Price effective from Koha item type
          College of Co-operation, Banking & Management Library, Vellanikkara College of Co-operation, Banking & Management Library, Vellanikkara 150.00 658.827 JAG/TW 2014-03-22 2014-03-22 Books (General)
Kerala Agricultural University Central Library
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Ph : (+91)(487) 2372219
E-mail: librarian@kau.in
Website: http://library.kau.in/