| 000 -LEADER |
|---|
| fixed length control field |
00578nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140306s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8131509125 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-315-0912-8 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
OGU/AD |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Allen, Chris T |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising Management With Integrated Brand Promotion |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Cengage Learning |
| Date of publication, distribution, etc. |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
648 |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
Rs.415/- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising as a Business Process |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
O'Guinn, Thomas C |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Semenik, Richard J |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books (General) |
