| 000 -LEADER |
|---|
| fixed length control field |
00382nam a22001457a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131759394 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
LOV/SE |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Services Marketing: People, Technology, Strtegy |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
South Asia |
| Name of publisher, distributor, etc. |
Dorling Kindersley (India) Pvt Ltd |
| Date of publication, distribution, etc. |
2011 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer Behaviour In a Services Context |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books (General) |
