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INTEGRATED MARKETING COMMUNICATION (Record no. 189871)

000 -LEADER
fixed length control field	00322nam a22001337a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978-93-80147-75-8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	380.1 RAV/IN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	P.K. RAVI SHANKAR
245 ## - TITLE STATEMENT
Title	INTEGRATED MARKETING COMMUNICATION
250 ## - EDITION STATEMENT
Edition statement	1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	NEW DELHI
Name of publisher, distributor, etc.	PACEFIC PUBLICATION
Date of publication, distribution, etc.	2011
300 ## - PHYSICAL DESCRIPTION
Extent	264p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books (General)

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Permanent Location	Current Location	Shelving location	Date acquired	Cost, normal purchase price	Full call number	Date last seen	Price effective from	Koha item type
					Malayalam	College of Co-operation, Banking & Management Library, Vellanikkara	College of Co-operation, Banking & Management Library, Vellanikkara		2017-10-06	800.00	380.1 RAV/IN	2017-10-06	2017-10-06	Books (General)

Kerala Agricultural University Central Library