Marketing management (Record no. 191031)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00469nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131767160 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT/MA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14,ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi, chennai |
| Name of publisher, distributor, etc. | Pearson Education pvt ltd |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 120p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Assessing market oppurtunities and customer value |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin lane |
| -- | Abraham Koshy |
| -- | Jha, Mithileshwar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books (General) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Malayalam | College of Co-operation, Banking & Management Library, Vellanikkara | College of Co-operation, Banking & Management Library, Vellanikkara | 2018-06-14 | 850.00 | 5 | 658.8 KOT/MA | 2019-04-30 | 2019-04-30 | 2018-06-14 | Books (General) | ||||||
| College of Co-operation, Banking & Management Library, Vellanikkara | College of Co-operation, Banking & Management Library, Vellanikkara | 2018-06-14 | 6 | 658.8 KOT/MA | 2019-05-27 | 2019-05-27 | 2019-07-30 | Books (General) | ||||||||
| College of Co-operation, Banking & Management Library, Vellanikkara | College of Co-operation, Banking & Management Library, Vellanikkara | 2018-06-14 | 658.8 KOT/MA | 2018-06-14 | 2018-06-14 | Books (General) |