000 -LEADER |
fixed length control field |
00352nam a22001457a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9789332557185 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.1 KOT |
Item number |
30010 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Philip Kotler |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kevin Lane Keller |
245 ## - TITLE STATEMENT |
Title |
Marketing Management |
250 ## - EDITION STATEMENT |
Edition statement |
15 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Noida |
Name of publisher, distributor, etc. |
Pearson |
Date of publication, distribution, etc. |
2016 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
756(A1-A15;E 1-E63;G 1-G11; SI 1-SI-21) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books (General) |