Social marketing: influencing behaviors for good (Record no. 241661)

000 -LEADER
fixed length control field 00602nam a2200241Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150901s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412956475
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 380.1
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number KOT/SO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler Philip
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lee Nancy R
100 ## - MAIN ENTRY--PERSONAL NAME
Relator term Author
245 ## - TITLE STATEMENT
Title Social marketing: influencing behaviors for good
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Sage Publications
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 401 Pages
365 ## - TRADE PRICE
Price type code Rs.3280.66/-
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Creating a product platform
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books (General)
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
        College of Agriculture, Vellanikkara College of Agriculture, Vellanikkara 2022-03-03 3280.66 380.1 KOT/SO KAU-COA-27045 2015-09-16 2015-09-16 Books (General)
Kerala Agricultural University Central Library
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