| 000 -LEADER |
|---|
| fixed length control field |
00634nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150909s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8131709965 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
380.1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Item number |
CLO/IN |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baack Donald |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Clow Kenneth E |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Relator term |
Author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Integrated advertising promotion and marketing communications |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Pearson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
511 Pages |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
Rs. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Integrated advertising,promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books (General) |
