Agricultural Information Communication Through Farm Page of Newspapers-an Analysis (Record no. 26365)
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000 -LEADER | |
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fixed length control field | 04888nam a2200193Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220218155400.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140128s9999 xx 000 0 und d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 630.71 |
Item number | BAL/AG |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Balachandranath N G |
245 ## - TITLE STATEMENT | |
Title | Agricultural Information Communication Through Farm Page of Newspapers-an Analysis |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Vellayani |
Name of publisher, distributor, etc. | Department of Agricultural Extension, College of Agriculture |
Date of publication, distribution, etc. | 1998 |
502 ## - DISSERTATION NOTE | |
Degree type | MSc |
520 3# - SUMMARY, ETC. | |
Summary, etc. | This study ont agricultural information communication through farm page p of newspapers - an analysis was conducted in Thiruvananthapuram district of Kerala state. It was carried out with a view to analyse the content of articles published in farm page of leading newspapers in Malayalam language. It was also aimed at identifying the preference of farmer readers towards the content, agricultural information need and reading behaviour and studying the personal characteristics. Three stage random sampling procedure was followed to select 120 farmer readers as respondents for this study. The respondents were selected from six Rrishibhavans of Nemo m block. Data were collected from the respondents using separate interview schedules. Suitable statistical techniques likes frequency, percentage analysis, simple correlation, chi-square and paired comparison techique were employed in the analysis of data. The study revealed that the maximum number of articles published were on crop production among the fields of agriculture. It was followed by animal husbandry and dairy, others.pisciculture. organic farming, poultry, agricultural engineering, apiculture, piggery, mushroom, forestry and sericulture. Among the different crops, the majority of the articles published were on vegetables followed by rubber, coconut, rice, fruits. spiccs,banana, medicinal plants, orchid and anthurium, coffee, other garden plants. tubers, betelvine, fodder, arecanut, tapioca, cashew, pulses, jasmine, oil seeds and sugarcane. The maximum number of articles published under aspects of crop production was on cultivation aspect. It was followed by seeds and sowing, plant protection, processing, manures and fertilizers, intercultural operation, rffarketing, storage, general aspect and harvesting. The preference shown by the respondents towards different fields of agriculture was in the following descending order, namely, crop production, animal husbandry, poultry, pisciculture and piggery. For preference towards important crops, maximum respondents preferred coconut followed by rice, banana, vegetable, tapioca and rubber. Among the different aspects of crop ~ production, maximum number of farmer readers preferred seeds and sowing. It was followed by plant protection, marketing, manures and fertilizers, processing and storage. The study revealed that the maxrmum number of respondents' need information was very much on crop production among the different fields of agriculture. The maximum number of farmer readers' need information was some what on poultry and information not needed was on piggery. The information very much needed for the maximum respondents on important crops was on coconut and that on aspect of crop production was on seeds and sowing. Nearly 81 % of the respondents read farm page on all weeks. The results revealed that the age of 34. 17% of the respondents belonged to 35-44 years category. About 55% of the respondents had undergone high school education. Majority of the farmer readers were having land holding between OQf.~lGlectare. Forty percent of the farmer readers were having 16- 25 years of farming experience. About 36°111 of the respondents were having annual income between 1001 - 2000 rupees. Most of the farmer readers visited the nearest city once in a week. As much as 99% of the respondents read newspapers on all days, followed by 58.33% hearing radio and 56.66% viewing television. Majority of the farmer readers showeihigh level attitude towards scientific agricultural practices. The study on correlation analysis revealed that education and size of holding were having significant positive relationship with reading behaviour. Information need on f~ld of agriculture showed significant positve relationship with scientific agricultural practices while with respect to aspect of crop production, age, education and size of land holding had significant positive relationship with information need. There was also a close association between education and reading behaviour of farmer readers. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Padmanabhan V B(Guide) |
856 ## - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | https://krishikosh.egranth.ac.in/handle/1/5810101652 |
856 ## - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | https://krishikosh.egranth.ac.in/displaybitstream?handle=1/5810101652&fileid=16999eb0-dc64-4b67-a739-47cd1a3e2dc8 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Theses |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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KAU Central Library, Thrissur | KAU Central Library, Thrissur | Theses | 2014-03-18 | 630.71 BAL/AG | 171413 | 2014-03-18 | 2014-03-18 | Theses |