Marketing of planting matrrials for selected commercial crops in Kerala (Record no. 26963)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04070nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220930140934.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140128s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 380.1 |
| Item number | PRE/MA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Prema A |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing of planting matrrials for selected commercial crops in Kerala |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Vellanikkara |
| Name of publisher, distributor, etc. | Department of Rural Marketing and Management, College of Co-operation, Banking and Management |
| Date of publication, distribution, etc. | 2002 |
| 502 ## - DISSERTATION NOTE | |
| Degree type | PhD |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | The study on "Marketing of planting materials for selected commercial crops 111 Kerala" was undertaken to analyze the various aspects of marketing of planting materials by the organizations engaged in the commercial production and distribution of planting materials of coconut, rubber, cashew and pepper. The source and variety preference of the farmers as well as the problems and constraints experienced by the producers and the farmer-consumers were also identified. The preference to source was measured in terms of quality, preferred variety, price, local availability and confirmed availability of planting material from the source. Based on the findings of the study appropriate models have been suggested for the marketing of planting materials. The study was conducted in the districts of Kozhikkode, Kottayam, Kannur and Idukki, which represented the four selected crops. The sample size was 300 farmers consisting of 75 farmers each of the selected crop. All the farms in the Government sector and 30 private nurseries in the study area were also subjected to in-depth study. Data were collected using interview schedules and suitable statistical techniques were employed in the analysis of the data. The study revealed that all the agencies in the Government sector, the Kerala Agricultural University, Agricultural Department Farms and the Rubber Board and 87 per cent of the private nurseries followed centralized production. None of the agencies undertook market survey before planning their production strategy. The Government sector agencies followed the Break-even method of pricing, whereas the private nurseries followed the production cost plus concept. The extension and field network of the Rubber Board was the most efficient one among the agencies studied generally disseminating the technology when compared to similar agencies in the field. The agencies did not make any systematic attempt to collect the feed back from the farmers. The farmers' preference for the sources varied with the crops. Most of the selected explanatory variables did not contribute substantially to farmers' preference to source, except the factor 'quality'. The awareness of farmers about the varieties and cultivars of crops was 'low to moderate' except for rubber. The visual indicators for selecting quality planting materials developed by the researchers had not percolated to the farmers yet. There is no existing quality control and certification mechanism to prevent unscrupulous elements in the field of planting material production and marketing. The analysis of the constraints experienced by the agencies revealed that labour related issues, difficulty in getting quality parent materials and lack of sufficient infrastructure facilities to undertake production were their major problems. The major problems felt by the farmers were 'lack of sufficient information', 'insufficiency of technical advice from the agencies' and' low quality of planting materials'. The results point out vividly to the prime need for a more systematic and effective marketing of planting materials with sufficient room for ensuring quality control and better coordination and supervision at all levels of production and distribution of planting materials by the scientists as well as extension personnel in order to improve the agricultural production, and ultimately the income of the farmer. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sukumaran A (Guide) |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://krishikosh.egranth.ac.in/handle/1/5810015028 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Theses |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KAU Central Library, Thrissur | KAU Central Library, Thrissur | Theses | 2014-03-18 | 380.1 PRE/MA | 172022 | 2014-03-18 | 2014-03-18 | Theses |