| 000 -LEADER |
|---|
| fixed length control field |
00453nam a22001457a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
380.141 |
| Item number |
AJI/EF PG |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ajithkrishna C K |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The effect of marketing mix on the consumer buying behaviour of Milma ice cream |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Vellanikkara |
| Name of publisher, distributor, etc |
College of Co-operation, Banking & Management |
| Date of publication, distribution, etc |
2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
90p. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
MBA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Co-operation, Banking & Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ani S Das (Guide) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Theses |
