| 000 -LEADER |
|---|
| fixed length control field |
00405nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
81-203-0484-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 LUC/MA |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
David J Luck |
| -- |
Ronalds S Rubin |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Research |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
VII |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Prentice-Hall Of India |
| Date of publication, distribution, etc. |
1997 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
683 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
fundamentals |
| -- |
planning the research product |
| -- |
performing the data collection |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books (General) |
