| 000 -LEADER |
|---|
| fixed length control field |
00469nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
81-203-1178-7 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ddc |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
380.1 KOT/MA |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Philip Kotler |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Management |
| Remainder of title |
Analysis, Planning, Implementation And Control |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
IX |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Prentice-Hall Of India Private Ltd. |
| Date of publication, distribution, etc. |
1997 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
789 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
understanding marketing management |
| -- |
analyzing marketing opportunities |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books (General) |
| Source of classification or shelving scheme |
|
