| 000 -LEADER |
|---|
| fixed length control field |
00389nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0-7619-9566-8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
381 VEL/RU |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sanal Kumar Velayudhan |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Rural Marketing |
| Remainder of title |
Taegeting The Non-Urban Consumer |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
I |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Response Books |
| Date of publication, distribution, etc. |
2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
196 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
rural marketing |
| -- |
rural consumer |
| -- |
value offering |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book Bank scheme for SC students |
