| 000 -LEADER |
|---|
| fixed length control field |
003750000a22001450004500 |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
|---|
| Classification number |
100 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658. 8342 MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Markin, Rom J |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Psychology of consumer behaviour |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Jersey, Prentice -Hall Inc |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
1969 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
258 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer- psychology/marketing management/marketing communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books (General) |
