| 000 -LEADER |
|---|
| fixed length control field |
004200000a22001690004500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
471 708208 |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
|---|
| Classification number |
100 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 RAO |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ambar G Rao |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Quantitative theories in advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Newyork, John Wiley & Sons INC |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
1970 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
103 |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Publications in operations research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising-quantitative theories |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books (General) |
