| 000 -LEADER |
|---|
| fixed length control field |
003510000a22001330004500 |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
|---|
| Classification number |
100 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.102 BAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Barton, Roger |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Handbook of advertising management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Newyork, Mc GRaw- Hill Book Company Inc |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
1970 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising management/marketing-role of advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books (General) |
