Succesful television and radio advertising (Record no. 360704)

000 -LEADER
fixed length control field 004620000a22001690004500
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Classification number 100
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.14 SEE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lacmmar, Juck W
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Seehafer, Gene F
245 ## - TITLE STATEMENT
Title Succesful television and radio advertising
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. U S A, Mc Graw- Hill Book Company Inc
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 1959
300 ## - PHYSICAL DESCRIPTION
Extent 648
490 ## - SERIES STATEMENT
Series statement McGraw Hill series in marketing and advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element American commercial broadcasting system
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books (General)
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        College of Agriculture, Vellayani College of Agriculture, Vellayani 2014-05-02 659.14 SEE KAU_COAV-6657 2014-05-02 2014-05-02 Books (General)
Kerala Agricultural University Central Library
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E-mail: librarian@kau.in
Website: http://library.kau.in/