| 000 -LEADER |
|---|
| fixed length control field |
004750000a22001930004500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0030143411 |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
|---|
| Classification number |
100 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 DUN |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Barban, Arnold M |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dunn, Watson S |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising: its role inmodern marketing |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Illinois, Dryden press |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
1978 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
741 |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Dryden press series in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising/marketing-role of advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books (General) |
