| 000 -LEADER |
|---|
| fixed length control field |
005200000a22001690004500 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
010 |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
|---|
| Classification number |
100 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.1 KRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Krishna, Macharyulu CSG |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lalitha, Ramakrishnan |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Rural marketing:text and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Delhi, Pearson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
587 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Rural marketing opportunities, Experiances rural marketing research, Social marketing, Agricultural marketing, Rural economy, Pricing straegy, Distribution strategy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books (General) |
