Marketing management: A south asian perspective (Record no. 368532)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00375nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131767160 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Philip Kotler |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kevin Lane Keller |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Abraham Koshy |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mithileswar Jha |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management: A south asian perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 120 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books (General) |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of acquisition | Cost, normal purchase price | Total Checkouts | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Malayalam | College of Agriculture, Vellayani | College of Agriculture, Vellayani | 2014-07-04 | 658.8 | KAU_COAV-28945 | 2014-07-04 | 2014-07-04 | Books (General) | |||||||||
| Malayalam | College of Agriculture, Vellayani | College of Agriculture, Vellayani | 2015-11-27 | 658.8 KOT | KAU_COAV-29220 | 2015-11-27 | 2015-11-27 | Books (General) | Modern Book Centre, TVPM | 875.00 | |||||||
| Malayalam | College of Agriculture, Vellayani | College of Agriculture, Vellayani | 2015-11-27 | 658.8 KOT | KAU_COAV-29221 | 2025-03-10 | 2015-11-27 | Books (General) | Modern Book Centre, TVPM | 875.00 | 1 | 2025-03-04 | |||||
| Malayalam | College of Agriculture, Vellayani | College of Agriculture, Vellayani | 2015-11-27 | 658.8 KOT | KAU_COAV-29222 | 2015-11-27 | 2015-11-27 | Books (General) | Modern Book Centre, TVPM | 875.00 |