| 000 -LEADER |
|---|
| fixed length control field |
00316nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780133084047 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.1 KOT |
| Item number |
30013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Philip Kotler |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gary Armstrong |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of Marketing |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
15 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Noida |
| Name of publisher, distributor, etc. |
Pearson |
| Date of publication, distribution, etc. |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
732 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books (General) |
