Essentials of marketing analytics (Record no. 374187)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00515nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789355327192 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | HAI/ES |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing analytics |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai |
| Name of publisher, distributor, etc | McGraw Hill Education (India) Private Limited |
| Date of publication, distribution, etc | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 492p |
| 546 ## - LANGUAGE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harrison, Dana E. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ajjan, Haya |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Adhikari, Atanu |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books (General) |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | KAU Central Library, Thrissur | KAU Central Library, Thrissur | Technical Processing Division | 16/12/2025 | 658.83 HAI/ES | 232846 | 17/12/2025 | Books (General) | ||||
| Dewey Decimal Classification | General | KAU Central Library, Thrissur | KAU Central Library, Thrissur | Technical Processing Division | 16/12/2025 | 658.83 HAI/ES | 232845 | 17/12/2025 | Books (General) | ||||
| Dewey Decimal Classification | General | KAU Central Library, Thrissur | KAU Central Library, Thrissur | Technical Processing Division | 16/12/2025 | 658.83 HAI/ES | 232844 | 17/12/2025 | Books (General) |