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Marketing management (Record no. 374189)

MARC details
000 -LEADER
fixed length control field	00570nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789356062665
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	KOT/MA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
245 ## - TITLE STATEMENT
Title	Marketing management
250 ## - EDITION STATEMENT
Edition statement	16
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Noida
Name of publisher, distributor, etc	Pearson Education
Date of publication, distribution, etc	2022
300 ## - PHYSICAL DESCRIPTION
Extent	xxxiii, 596p
546 ## - LANGUAGE
Language note	English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Keller, Kevin Lane, , and
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Chernev, Alexander
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Jagdish Sheth, N
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Shainesh, G
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books (General)

Holdings
Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type	Public note
	Dewey Decimal Classification			General	KAU Central Library, Thrissur	KAU Central Library, Thrissur	Technical Processing Division	18/12/2025	1180.00		658.8 KOT/MA	232850	18/12/2025	Books (General)	Have a combo pair 232850 A