Normal view MARC view ISBD view

Marketing management (Record no. 374190)

MARC details
000 -LEADER
fixed length control field	00555nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789361599743
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	PRA/MA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Prachi Gupta
245 ## - TITLE STATEMENT
Title	Marketing management
Remainder of title	: Indian cases
250 ## - EDITION STATEMENT
Edition statement	2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Uttar pradesh
Name of publisher, distributor, etc	Pearson India
Date of publication, distribution, etc	2024
300 ## - PHYSICAL DESCRIPTION
Extent	300p.
546 ## - LANGUAGE
Language note	English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Ashita Aggarwal
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Hufrish Majra
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Issac Jacob
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Varsha Jain
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books (General)

Holdings
Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type	Public note
	Dewey Decimal Classification			General	KAU Central Library, Thrissur	KAU Central Library, Thrissur	Technical Processing Division	18/12/2025	440.00		658.8 PRA/MA	232850 A	18/12/2025	Books (General)	Have a combo pair 232850