Internal market orientation : construct validation and scale finalization in the nonprofit context
By: Modi,Pratik.
Contributor(s): Gurjeet Kaur.
Material type:
BookSeries: Working paper 250.Publisher: Gujarat Institute of Rural Management Anand 2013Description: ii,34 pages.Subject(s): Internal market orientation | Internal marketing | Nonprofit marketing | Scale constructionDDC classification: 658.312 42
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Closed Reference
|
KAU Central Library, Thrissur Closed Reference | 658.312 42 PRA/IN (Browse shelf) | Not For Loan | 807537 |
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