Advertising management: concepts and cases
By: Manendra, Mohan.
Material type: BookPublisher: New Delhi Tata McGraw-Hill Publishing company Limited 1989Description: xi, 418.ISBN: 0074517805.DDC classification: 659.1 MAN/ADItem type | Current location | Call number | Status | Notes | Date due | Barcode |
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Books (General) | KAU Central Library, Thrissur | 659.1 MAN/AD (Browse shelf) | Available | Book transferred from CCBM Library ,Acc.No:6127 | 901122 |
Browsing KAU Central Library, Thrissur Shelves Close shelf browser
659.1 LIN/AD Advertising for account handlers | 659.1 LOD/AD Advertising & promotion challenge: vaguely right or precisely wrong | 659.1 LOD/AD Advertising & promotion challenge; vaguely right or precisely wrong | 659.1 MAN/AD Advertising management: concepts and cases | 659.1 MAN/AD Advertising management concepts and cases | 659.1 MEE/AD Advertising: the social ad challenge | 659.1 NAV/AD Advertising and consumer reaction in India |
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